Lisa Ashley's entire adult and professional life has been immersed in the beauty and cosmetics industry.

Lisa began her career in the Miss California beauty pageant industry, first as a contestant (she is a former Miss Los Angeles and Runner-Up, Miss California), then later as a pageant coordinator whose responsibilities included, but were not limited to, the supervision of makeup for contestants in beauty pageants across the state of California. Her time and efforts in the pageantry world allowed Lisa to foster relationships with many high-powered clients and corporations around the state and nation.

Lisa's entrepreneurial spirit continued to shine brightly when she opened her own full-service beauty salon and spa at the exclusive Westin Bonaventure Hotel in Los Angeles, California. She later went on to be co-owner of Indulgence Medi-Spa in Thousand Oaks, California.

After a very successful run with both salons, Lisa decided to transition her career toward becoming a make-up artist for the television, film and print industries. With over 18 years of experience in the industry, including several notable television series and hundreds of commercials, Lisa's client roster includes some of the most recognizable faces in the world, including Jennifer Aniston, Halle Berry, Johnny Depp, Heather Locklear, Charlie Sheen, Alyssa Milano, Blair Underwood and many, many more. Lisa's makeup artistry has also graced the covers and pages of such internationally renowned magazines as Rolling Stone, People, Entertainment Weekly, Details, InStyle and TV Guide and many more.

It was in 2001 when Lisa began developing her unique beauty products to help her and her clients achieve the results that they desired. Her experience in the pageantry world, salons, and entertainment world taught Lisa the importance of providing excellent customer service and satisfaction but moreover, listening to the needs of each individual client, both celebrities and consumers alike. With this in mind, Lisa Ashley has created products that do not restrict themselves to one specific task but rather exude the concept of versatility by simplifying daily beauty routines with one product rather than using several. After working with the most exclusive brands in the cosmetics industry, Lisa knew that a product had to be created to finalize the perfect illusion.

Thus, "The Ultimate Moisturizer" was born after years of testing and laboring to find the perfect mix of ingredients for what would become Lisa's signature product. "The Ultimate Moisturizer" can be used alone or incorporated with other moisturizers and exfoliates to help your skin achieve a healthy and hydrated feel and appearance. If used as your primary moisturizer before applying makeup, "The Ultimate Moisturizer" defuses lines and pores creating a smooth surface allowing makeup to glide on easier and stay on longer. If used after applying makeup and/or throughout the day, "The Ultimate Moisturizer" provides for extra hydration, a healthy, youthful glow and lasting radiance. All skin types will truly appreciate the benefits of "The Ultimate Moisturizer."

A-List celebrities like Madonna, Catherine Zeta-Jones, Heather Locklear, Sarah Chalke and many more love to use "The Ultimate Moisturizer" and so should you. "The Ultimate Moisturizer" has been featured in Harper"s Bazaar, Elle, and several other notable publications.

Lisa Ashley resides in Thousand Oaks, California with her husband and two children.