Lisa Ashley's entire adult and professional life has been immersed in the beauty and cosmetics industry.

Lisa began her career in the Miss California beauty pageant industry, first as a contestant (she is a former Miss Los Angeles and Runner-Up, Miss California), then later as a pageant coordinator whose responsibilities included, but were not limited to, the supervision of makeup for contestants in beauty pageants across the state of California. Her time and efforts in the pageantry world allowed Lisa to foster relationships with many high-powered clients and corporations around the state and nation.

Lisa's entrepreneurial spirit continued to shine brightly when she opened her own full-service beauty salon and spa at the exclusive Westin Bonaventure Hotel in Los Angeles, California. She later when on to be co-owner of Indulgence Medi-Spa in Thousand Oaks, California.